About the author: Nicolas Chu

Nicolas Chu

Global traveller, foodie &  history enthusiast, Nicolas is the CEO and founder of Sinorbis, the multi-award-winning company that revolutionises the way businesses and organisations enter the Chinese market through technology.

He is an active mentor for a number of technology and digital initiatives in Asia Pacific and also serves as a Professor of Practice at the UNSW Business School in Sydney where he contributes to the intellectual life and public profile of the School of Marketing, the school of Information Systems and Technology Management and the Australian Graduate School of Management.

Prior to Sinorbis, he was the global President of HotelClub and Ebookers, two leading global companies operating in more than 30 markets with an annual turnover of US$2.5 billion. HotelClub and Ebookers were part of Orbitz Worldwide, which was acquired in 2015 for US1.6bn.

Nicolas also spent eight years at the global online travel group Expedia Inc., holding executive positions in Europe and Asia Pacific. For several years he led the APAC retail and product strategy for the group and then was the Managing Director of Expedia Australia and New Zealand. Under his leadership, the company became the leading online travel agency in the region.

He began his career by launching a business incubator in Europe, helping many online ventures to get set up, and was responsible for numerous online projects including for the French Ministry of Education and several French universities before joining Amadeus to take charge of their online and e-commerce projects in France.

Viewed as a key thought leader in the digital space, he has extensive experience in managing technology businesses, from start-ups to large corporates in Europe, the US and Asia Pacific. He is a frequent speaker at Internet conferences around the globe, is the author of “How to Succeed in a Website Project”, in French, (Eyrolles Publishing – 6th edition).

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