Is Google+ failing?

I remember, one month after its launch in June 2011, Google+ was very proud to announce 25 million subscribers. At that time, industry observers were predicting the huge success of Google’s social offspring over Facebook: “In comparison, it took three…

Web 3.0: it’s all about data

If you search for “Web 3.0” in a search engine, the most common definition you will find will be related to the Semantic Web. But what is the semantic web? Semanticweb.org tells us: “The Semantic Web is the extension of…

Room Key: a new Meta Search for hotels

Choice Hotels International, Hilton Worldwide, Hyatt Hotels, InterContinental Hotels, Marriott International and Wyndham Hotel Group have combined to launch a new Hotel metasearch: Room Key The formation of this venture comes as the hotel sector continues to battle with various…

A 2-minute intro to SEO

Quite often people outside the digital industry ask me: “but what the hell is SEO”? Well, Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural”…

A 2-minute intro to Project Management

Because all projects will always have impediments and unforeseen events, Project Management was created. Originally stemming from the building and public works sector, this discipline has been adopted (and adapted) for a lot of different fields: IT, Marketing, Defence,… Project…